Review Sheet for Quiz #3

Communication: Mass and Other Forms 

Elements in the communication process

            -source

            -encoding

            -message

            -channel

            -decoding

            -receiver

            -feedback

            -noise

The major mass media

Intrapersonal communication

Interpersonal communication

Small Group communication

Public communication

Mass communication

Common characteristics of traditional mass media outlets

            -complex and formal

            -multiple gatekeepers

            -need vast cash to operate

            -exist to make a profit

            -highly competitive

Future of mass media (segmentation, convergence, disintermediation)

Underbelly of Movie Industry (from the blog + class)
- Tricky Hollywood accounting
- Theater extortion
- Fake Reviews
- Script theft accusations
- Writers don't come up with ideas (producers do)
- Importance of the international market
- Development hell
- The importance of merchandising

Understanding TV Ratings (from blog + class)  
Nielsen Media Research
Rating vs Share (know that successful talk shows typically get low ratings but high shares)
Key Demo for entertainment = 18-49
Key Demo for news = 25-54
GRP = "gross ratings point"
HUT = households using television
TVHH = television households
C3= commercials watched within 3 days
Live + 7 = programs watched live or within 7 days of initial airing
Nielsen Family
Overnight Ratings (Set-top boxes)
Sweeps Months (November, February, May, July)
PeopleMeters
Diaries
Telephone Coincidentals

Drama & Storytelling 

Dramatic formula

- Exposition/introduction

- Rising Action

- Climax

- Falling Action

- Denouement

Stock characters

-reluctant hero

-comic sidekick

-nerdy girl

-wacky neighbor

-wise old man
Stock Situations

-bitter rivals

-dysfunctional nuclear family

-middle child

-team of three girls

-ill-fated lovers

Plot

Theme

Genres (tragedy, comedy, mystery, action/horror, reality)

Sports as drama