Quiz #2 Review Sheet

Perspectives on Mass Communication 

Functions of the mass media:

surveillance;

interpretation;

linkage;

transmission of values;

entertainment

Categories of the uses and gratifications approach:

cognition;

diversion;

social utility (conversational currency; parasocial relationships);

withdrawal

Historical and Cultural Context (blog + class + text) 

Media time line (eight milestones in communication evolution—language, writing, printing, telegraph/telephone, photography/motion pictures, radio/TV, digital media/handheld devices

Importance of “writing” (alphabet, surface, social impact, etc.)

Printing (China, Germany)

Effects of the Gutenberg Revolution

Technological determinism

Significance of the telegraph to mass communication

Cultural impact of radio and TV

Digital media (mobile parenting, time softening)

Communication: Mass and Other Forms (blog + class + text) 

Elements in the communication process

            -source

            -encoding

            -message

            -channel

            -decoding

            -receiver

            -feedback

            -noise

The major mass media

Intrapersonal communication

Interpersonal communication

Small Group communication

Public communication

Mass communication

Common characteristics of traditional mass media outlets

            -complex and formal

            -multiple gatekeepers

            -need vast cash to operate

            -exist to make a profit

            -highly competitive

Future of mass media (segmentation, convergence, disintermediation)

Rules of Language (class) 
Phonemic rules (pronunciation; how many sounds are there in the English language?)

Semantic rules (what we mean when we say things)

Syntax rules (grammar)

Pragmatic rules (how we actually use language)

Normative rules (what is considered appropriate)
Triangle of Meaning

Articles
College students and the First Amendment
ESPN is Terrified of Jemele Hill's Honesty on Racism
Roger Goodell Says NFL Believes Players Should Stand During National Anthem 

Know the Top 5 DMAs